Privacy Policy

Last updated: 31/01/2026

This Privacy Policy explains how **[Your Trading Name]** ("we", "us", "our"), a UK sole trader, collects, uses, and protects your personal data when you visit or make a purchase from this website (the "Site").

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

Trading name: Jake Irving Ceramics

Owner: Jake Irving (sole trader)

Business address: **[Your Business Address]**

Email: jakeirvingceramics@gmail.com

For the purposes of data protection law, we are the data controller of your personal data.

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2. Personal Data We Collect

We may collect and process the following personal data:

a) Information You Provide to Us

  • Name

  • Billing and delivery address

  • Email address

  • Phone number

  • Payment confirmation details (we do **not** store card details)

  • Order history

  • Communications you send to us (emails, contact forms)

b) Information Collected Automatically

When you use our Site, Squarespace may automatically collect:

  • IP address

  • Browser type and device information

  • Pages viewed and time spent on the Site

  • Cookies and similar technologies

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3. How We Use Your Personal Data

We use your personal data to:

  • Process and fulfil orders

  • Communicate with you about your order

  • Provide customer support

  • Manage returns and refunds

  • Comply with legal and tax obligations

  • Improve our website and services

  • Send marketing communications (only where you have consented)

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4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract: To fulfil your order and provide products you have purchased

  • Legal obligation: To comply with accounting, tax, and consumer law

  • Legitimate interests: To operate and improve our business and website

  • Consent: For marketing emails and non-essential cookies

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5. Sharing Your Personal Data

We only share your personal data where necessary, including with:

  • Squarespace, as our website and ecommerce platform

  • Payment providers supported by Squarespace

  • Delivery and courier services

  • Professional advisers (such as accountants)

  • Legal or regulatory authorities where required by law

All third parties are required to process your data securely and in accordance with data protection law.

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6. International Data Transfers

Squarespace and some of its service providers may store or process data outside the UK.

Where personal data is transferred outside the UK, appropriate safeguards are in place, such as:

  • Adequacy regulations

  • Standard contractual clauses

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7. Cookies

Our Site uses cookies and similar technologies to ensure it functions properly and to analyse traffic.

Non-essential cookies will only be used with your consent. You can manage cookie preferences through your browser settings or any cookie banner provided on the Site.

For more information, please see our **Cookie Policy** (if applicable).

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8. Marketing Communications

We will only send you marketing emails if:

  • You have opted in, or

  • You are an existing customer and the law allows us to contact you about similar products

You can opt out of marketing at any time by using the unsubscribe link in our emails or by contacting us directly.

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9. Data Retention

We keep personal data only for as long as necessary:

  • Order and transaction data: retained for up to 6 years for tax and legal purposes

  • Marketing data: until you withdraw consent

  • Customer communications: as long as reasonably necessary to resolve queries

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10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time (where processing is based on consent)

  • Lodge a complaint with the Information Commissioner's Office (ICO)

ICO website: [https://ico.org.uk](https://ico.org.uk)

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11. Data Security

We take appropriate technical and organisational measures to protect your personal data.

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

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12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

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13. Changes to This Policy

We may update this Privacy Policy from time to time. The version in force at the time of your use of the Site will apply.

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14. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us at:

Email: jakeirvingceramics@gmail.com